Advertising in the press and in directories can be an affordable and effective marketing tool for small businesses. Advertising offers a targeted way of spreading the word about your business to large numbers of people.
There are thousands of different publications. These include national newspapers, regional dailies and weekly papers, free and paid-for local papers, general interest magazines, special interest magazines, trade, technical and professional magazines and in-house magazines. Most people have local directories and also use online directories such as Your Local Trade to source local services. Many areas also have local lifestyle publications that are delivered free to targeted postcodes.
Advertising in local directories
Advertising in directories still works for small businesses because some people turn to directories when they need to find a company — using paper copies and online services. Line listings are free and your company can stand out from the crowd by advertising with us today
The advantages of advertising in an online directory
Online directories enable you to promote your business to customers who prefer to search for information on the internet. Ordinary listings are usually free, but paid-for entries get more prominence. If someone searches for a florist in Nottingham, for instance, the advertiser listings will appear before the free entries.
Web directories allow you to link your directory entry to your website. Your online directory entry or advert can also feature a local map and provide directions.